How to bring an online experience into a physical store?
gizzmo.si / Wave Group
Prior to expanding into new markets and retail as it was growing larger, Gizzmo.si decided to retouch their brand image. The aim of the project was to unify the online and offline shopping experience they provided, by combining the best from both worlds and making the website simpler, faster and more flexible. We crafted a new logo and from this Mr.Gizzmo was born, the brand mascot. Working closely with Gizzmo.si team, we have revitalized their website and made it friendly for all devices.
Furthermore, we defined the look of the first digital concept store in Slovenia, where customers can browse through more than 10.000 items using the iPad app in a relaxing and cozy environment. The convenient click-and-collect service allows them to have products of their choice presented live on the spot within 60 seconds for review and purchase. Gizzmo.si is now an international brand serving more than 100.000 customers around Europe with their now distinct online and offline identity.
Mr. Gizzmo, private know-it-all
When designing the app, the name itself called for the creation of a character whose warm personality would guide the customer through a selection of over 100 phone models and assists the customer in finding the best deals. Thus, Mr.Gizzmo was created, and immediatly once introduced had a life of his own and carried the brand with his various expressions, places and hobbies.