How to bring an online experience into a physical store? / Wave Group

Prior to expanding into new markets and retail as it was growing larger, decided to retouch their brand image. The aim of the project was to unify the online and offline shopping experience they provided, by combining the best from both worlds and making the website simpler, faster and more flexible. We crafted a new logo and from this Mr.Gizzmo was born, the brand mascot. Working closely with team, we have revitalized their website and made it friendly for all devices.

Furthermore, we defined the look of the first digital concept store in Slovenia, where customers can browse through more than 10.000 items using the iPad app in a relaxing and cozy environment. The convenient click-and-collect service allows them to have products of their choice presented live on the spot within 60 seconds for review and purchase. is now an international brand serving more than 100.000 customers around Europe with their now distinct online and offline identity.

identity, concept store, user interface, ios app, illustration, photography

Mr. Gizzmo, private know-it-all

When designing the app, the name itself called for the creation of a character whose warm personality would guide the customer through a selection of over 100 phone models and assists the customer in finding the best deals. Thus, Mr.Gizzmo was created, and immediatly once introduced had a life of his own and carried the brand with his various expressions, places and hobbies.

What have we learned from our first Kickstarter campaign?

Next project > Musguard

Jurij Lozić was the one of the Slovenian pioneers on Kickstarter. His product - a rollable fender needed a work over of strategy, design and communication. The community stepped together and helped a brand become a sustainable business. The product Musguard was developed by Jurij as a part of his thesis. With an already defined customer segment it was ready to be out into the market. Our mission was to translate its functionalities into visually appealing language and publish the story on Kickstarter (back then crowdfunding online was a whole new concept for us). We've created a brand, mainly based on fixed gear aesthetics and collaborated with strong local community of cyclists - [Muslauf]( On June 22, 2013, Musguard successfully [raised $44,633 with 1,756 backers]( It was important for us to know which services need to be done in the following crowdfunding campaigns but the most important lesson still holds today: Respect your community.