The People approach


We ask a lot of questions to learn more about you. We want to hear about your work, your problems and your context. We ask naively to focus on what’s important.


We immerse, research, map, interview and identify. We look for opportunities, deconstruct projects, and flip problems. Preferably with workshops.


We plan, define priorities and evaluate opportunities. We set objectives, create blueprints, assign roles, and structure ideas.


We play, experiment and challenge. We like new things, fresh concepts and prototypes.


We design, create, draw, write, edit, direct and take photos. Before we hand over our work, we teach you how to use it.


We don’t make solutions in a vacuum. We rather test and measure them. Then we upgrade, update and pinpoint future opportunities.