What have we learned from our first Kickstarter campaign?

Musguard, 2013

Jurij Lozić was the one of the Slovenian pioneers on Kickstarter. His product - a rollable fender needed a work over of strategy, design and communication. The community stepped together and helped a brand become a sustainable business.

The product Musguard was developed by Jurij as a part of his thesis. With an already defined customer segment it was ready to be out into the market. Our mission was to translate its functionalities into visually appealing language and publish the story on Kickstarter (back then crowdfunding online was a whole new concept for us). We've created a brand, mainly based on fixed gear aesthetics and collaborated with strong local community of cyclists - Muslauf. On June 22, 2013, Musguard successfully raised $44,633 with 1,756 backers.

It was important for us to know which services need to be done in the following crowdfunding campaigns but the most important lesson still holds today: Respect your community.

identity, web development, ecommerce, crowdfunding, music, kickstarter

A great video by our friends at Multipraktik Collective is explaining how the product works:

A sweet solution for diabetes

Next project > InRange

InRange came to us with the idea of building a mobile app which helps diabetics quickly and accurately track their blood glucose levels. Since none of us was diabetic, we spent first few weeks learning about diabetes. Around 9% of the adult world population is diagnosed with diabetes and it is responsible for 1,5 - 4,9 million of deaths annually. Besides being a huge health risk, diabetes is also a very time consuming disease, that can take up to 2 hours per day to track, write down and calculate. That translates roughly into 720 hours per year, or 30 days per year. So, we built a simple to use app, ready for all three types of diabetes, that calculates your recommended boluses during the day and stores all your blood glucose levels, meals and activities into a logbook which can be shared with the patients doctor. But most importantly we managed to reduce the average time person spends dealing with diabetes from 2 hours to 10 minutes per day. That is more than 27 days per year that people can spend doing other things.